
ASERIESOF: COMMUNITY
Augusta Hoffman
On Serenity, Ritual, and Designing with Feeling: A Self-Care Conversation with Augusta Hoffman
Augusta Hoffman is a Dallas-born, New York–based interior designer known for her refined residential renovations and quietly expressive interiors. After studying interior design at Parsons School of Design and working across both design and architecture in New York, she founded Augusta Hoffman Studio.
Her studio blends timeless architectural foundations with unexpected modern accents, creating spaces that feel both ethereal and deeply considered. Drawing equally from past and present, each project weaves together material, texture, and narrative, using vintage pieces, custom elements, and subtle material contrasts to create spaces that feel refined, comfortable, and deeply personal.

Photo: Tim Lenz
Working primarily on residential homes in New York and beyond, her practice centers on creating environments that balance elegance with liveability, where every element contributes to the atmosphere of the space.
In this conversation, Augusta reflects on the rituals and environments that allow her creativity to flourish. From serene studio spaces and carefully structured mornings to the grounding joy of family life, she shares how calm, beauty, and small daily pleasures sustain both her design practice and personal well-being.
AS: What are some self-care practices that you find most benefit your work & creative output?
AH: Organization is key for me. If my entire studio is clear, my design brain is more open. I do my best thinking in spaces that feel very calm. I am not someone who thrives amidst visual chaos. My office is very zen. Creamy walls, soft upholstery, neutral tones. In my personal office, I prefer to only use lamps, never overhead lighting. I always have a Moroccan mint candle lit, fresh flowers, and soft music playing in the background. Usually from The Row’s Spotify playlists.
I need a clean visual field so my brain can wander a little. When the space feels serene, I can think more creatively for my clients.
AS: In what ways do you nurture your mental and emotional health to maintain creativity and inspiration?
AH: Spending time with my daughter. Every morning, my husband and I sit on the floor of her bedroom, reading books and listening to music. Being with her resets everything. There is no space in my head for emails or deadlines when singing "The Wheels on the Bus"!
I also make space for inspiration outside of work. One of the best parts of living in New York is the design community. I love going to different events at galleries and studios across the city that introduce me to fresh ideas.
“THE THINGS THAT REFILL YOU ARE THE THINGS THAT KEEP YOU CREATIVE.” - Augusta Hoffman
AS: What practices or routines do you incorporate into your daily life to support your work while maintaining your creative energy and mental well-being?
AH: My favourite part of the day is from 8:30 to 9am. Every morning, my husband and I go out for coffee together and then he walks me to my office. It is a small ritual, but it sets the tone for everything. Having that quiet time together makes the day feel grounded before it even starts.
Once I am at the studio, I settle into my little office nook and start plugging away at my to-do list.
I wish I could say it is all vegetables and pilates, but for me, it is much more about finding comfort and joy. Wellness is laughing with my daughter. It is a martini and french fries with my two best friends. It is my monthly facial at Joanna Czech. It is traveling with my husband. My version of wellness is also about being surrounded by beauty. Being creative for a living can be taxing, so I protect the things that refill me. That is what keeps me balanced and inspired.

Photo: Tim Lenz
AS: How do you handle setbacks or challenges in your creative endeavours while still prioritizing your well-being?
AH: Sleep.
I am very serious about my nighttime routine. Dim lighting in the bedroom. And nice sheets! My bed is from CB2 but my linens are the Giza 45 collection from Sferra. I think this is worth splurging on. And my Eight Sleep has changed my life. Even the scent of my nighttime skincare feels intentional. The smell of Vintner’s Daughter face oil immediately signals that the day is over. Oh, and Gilmore Girls.
If I have a setback during the day, I remind myself that rest will always help. Everything feels more manageable in the morning.
AS: What specific environment or settings do you find especially conducive to both self-care and creative inspiration?
AH: Soft, neutral, uncluttered spaces are essential for me. Creamy walls, layered textures, warm lighting, music in the background. I am most creative in environments that feel serene. We have a very simple aesthetic in our studio space. Plywood tables, sisal carpet, lime-washed walls. We have an amazing florist who comes in to do Ikebana arrangements every season. It feels like such a retreat to be able to close the door to my office and really put my head down to design.

Photo: Tim Lenz
AS: Best self-care advice you have received?
AH: There is no such thing as a “Design Emergency.”
I know this is really specific to my exact industry, but this really does help me to remain calm. I approach all of my work with great detail and care, which sometimes leads to anxiety. When I start to get a bit worked up, I always remember this to keep things in perspective.
Augusta Hoffman's portrait photo by Tim Lenz.
ASeriesof All Rights Reserved.

ASeriesof: incense
Home & Self-Care routines
With our incense we seek to offer a moment for relaxation and a tool to increase focus, reduce stress and anxiety, aid in sleep, and stimulate creativity.
Meet more community members:

Augusta Hoffman: Interior Designer
Augusta Hoffman, the New York–based interior designer behind quietly luminous residential interiors, reflects on the rituals that sustain her creative life. From serene studio spaces and morning fa...
En savoir plus
Rafael de Cárdenas: Designer & Creative Director
Rafael de Cárdenas, the New York-based designer and creative director, reflects on the rituals that support his expansive creative practice. From meditation and movement to cultural immersion and t...
En savoir plus
Massimo Adario, the Rome-based architect known for his refined and rigorous interiors, shares how morning rituals, perspective, and disciplined detachment support his creative process. In this inte...
En savoir plus